How do I pick smart keywords?

Keyword research can feel pretty overwhelming for small business owners not already familiar with SEO concepts and strategies.

For a long-form read on how to pick keywords, please check out our beginner’s guide to keyword research.

You can also watch a short video tutorial we made to help business owners choose smart keywords.

In short however, keyword research boils down to finding opportunities that have modest competition, but high potential volume. You’ll also want your keywords to indicate “buyer intent” when possible, and location information to assist with Google Maps discovery.

So rather than picking the keyword “computers”, if you’re running a computer repair shop, you’d be better served selecting something along the lines of “computer repair, Los Angeles”.